Perhaps you’ve noticed that ever since Kanye West came out of the self-imposed exile he’s been in since that “incident”, all he’s been spotted in are suits, suits, and more designer suits: Christian Dior, Lanvin, Club Monaco. Apparently it’s all part of a new initiative that Kanye has undertaken. A new movement called Rosewood. So what exactly is the aim of the Rosewood Movement? According to Kanye it’s all about adding some civility to the hip hop community and, well, the world in general. He states that a follower of Rosewood should be prepared to “call your grandmother” and “take care of your kids”.
The movement currently consists of Kanye West and all G.O.O.D. Music affiliates. While Rosewood requires everyone in Kanye’s camp to wear designer suits while in public, it goes past sartorial aesthetics and high-class luxury, admonishing G.O.O.D. Music members to showcase model behavior and act as exemplary citizens within society.
Rosewood suggests that perhaps Kanye was being quite sincere when he nearly shed tears on the Jay Leno Show almost a year ago.
Kanye’s introduction of this movement is quite intriguing, especially the coining of the name. Many that are familiar with Civil Rights and the racial struggle throughout American history will notice that the name “Rosewood” refers to Rosewood, Florida and the racial massacre that took place there in 1923.
After last year’s fiasco Taylor Swift was cast in many American’s minds as the All-American country white girl while Kanye West represented the stereotypical urban black hip hopper. Perhaps Kanye’s choosing of this name suggests his desire to move past racial prejudice and towards national unity among peoples of various socio-ethnic backgrounds. Kanye has always been among the most socially conscious and progressive rappers of this generation. His latest undertaking suggests no different.
Perhaps at the end of the day, Rosewood projects little more than the next stage in Kanye’s artistic progression. After all, Kanye, like any artist, goes through phases. Picasso had his blue period. Dali had his “Nuclear Mysticism” phase. Mr. West, like countless of other creative minds before him, is experimenting with the latest artistic idea in his head.
One more thing of note is the evolution of Kanye West’s fashion sense and style. After all, the maturity of personal style is the hallmark of any true sartorialist.
No matter what you think about Kanye, or his Rosewood Movement, there is no denying that its artistic and culturally significant undertakings like this that has made Kanye West perhaps the most intriguing musician of the past decade.