I’ll be honest, I’ve never heard anybody say the name Fjällräven. So I’m not sure how to pronounce it. In my head, I find myself pronouncing it something like “fall raven”, but in a pseudo-Swedish accent. In any case, whether or not I, or you, or anyone else knows how to pronounce the name of this Swedish outdoor clothing company is irrelevant. What matters most is that you know they exist and that you’re aware of the quality product they’re putting out.
As I’ve stated, Fjällräven is a Swedish outdoor clothing company based in Örnsköldsvik, Sweden. They are in many ways the Swedish equivalent of a Patagonia or North Face. And while I don’t actually own any items from either of those two previously mentioned brands, I do plan to own something from Fjällräven, hopefully sooner than later.
The item I’m specifically referring to is none other than the Kånken, the backpack of choice for Swedish schoolchildren everywhere for the last 30 years. First released in 1978, Fjällräven’s Kånken was originally marketed as an alternative book bag for Swedish school kids because it centered its weight evenly along the spine and allowed the free use of both hands. Humorously, it was also seen as a symbol of liberal political views and was sometimes referred to as the “Communist Hunchback” by detractors stuck on the old messenger bags of their youth. But Ake Nordin, Fjällräven’s founder, stuck with it. He sold 30,000 Kånkens in his second year of production, and the rest is history.
Now the original Kånken is still sold by Fjällräven, and the design hasn’t changed much, if at all. It’s now available in 15 or so colors, but be warned. The dimensions are a bit small. 15 x 10.6 x 5.1 inches means you won’t be able to fit a laptop in there. But fear not! For Fjällräven is a company of innovation. And while personal computers were a novelty in 1978, Fjällräven is aware that they’re the norm now. That’s why Fjällräven has created the Kånken 15”, which should be large enough to fit all of your wildest computer dreams. You’ll have to pocket out a little more change to get the 15” though, and it’s only available in 4 colors. But I think it’s a worthy investment. In true outdoor clothing company fashion, the Kånken is built to withstand the toughest weather conditions. Fjällräven has lots of other backpacks too. After all, it was the backpack they did first. And it’s probably still what they do best.
The Summer Dress
Now allow me to digress a bit. Entertain my thoughts here. I want to spend just a little time talking about the summer dress. Often times you hear people complain that summer makes it impossible to remain fashionable. “The heat is unbearable and I don’t know what to wear!” The solution? Summer dress. Summer dress. Every lady should have at least two or three in her closet.
You know why a summer dress is so great? Because they’re almost always made out of lightweight fabrics built to be worn in the heat. On top of that, it’s relatively little fabric. They’re simple and free-flowing. They’re airy, so it’ll help keep you cool. Plus, there are few things more elegant than a long flowing dress.
from all the pretty birds
My stylish friend Ada got this one from a vintage store. While you can definitely find quality summer dresses through retail brands, I feel like a vintage or thrift store would be your best bet. Plus it’d increase your chances of owning a one-of-a-kind piece.
Peace kids. Enjoy what’s left of your summer…and do it in a summer dress (…girls only).
12 Notes/ Hide
- gasherbrumii likes this
- jeunex likes this
- adaed reblogged this from thecreativeroutine and added:
- poeticvision reblogged this from thecreativeroutine
- thesecond-handman likes this
- blaznpollypocket likes this
- streetetiquette likes this
- dilwithers likes this
- thecreativeroutine posted this