What has continually set Kanye West apart from the rest of the music industry has always been his creative vision. Never one to leave his music solely to the strength of its audio quality, ‘Ye has always combined his sonic vision with mesmerizing performances, groundbreaking concepts, and stellar visuals. His latest undertaking is in the same tradition on innovation. Mr. West, who closed the 2010 VMAs with his performance of his latest single Runaway, also debuted the video trailer for the same song. The upcoming film from Kanye, yes film…not music video, is said to be coming out alongside his new album. The trailer is frustrating compelling, making you want to see the finished product now. But it’s also a reminder that good things come to those who wait.
Kanye West and the rest of Rosewood spilled its genius all over the 2010 MTV Video Music Awards Sunday night as ‘Ye and Pusha T of Clipse, the latest addition to the G.O.O.D. Music family, performed West’s new single Runaway along with the help of ballerinas and Kanye West’s fan section (who, of course, were dressed in uniform Rosewood attire).
By the end of the performance, the entire audience was chanting Mr. West’s name. At last year’s VMAs, there were cries from the audience for Kanye’s head. At this year’s VMAs, the only cries from the audience that pertained to Kanye were those of exhalation.